A collaborative energy
Ready to wear fashion and accessories has been about elevated accessibility. Telegraph an energy or an emotion and the audience will feel the call to action naturally.
Art Direction for fashion feels more collaborative than for other industries; you have the talent and what they bring to set that day, how they feel about the fashion, how you prep them ahead of time… and also, merchandising partners, on set on not, who have styling and design tips that sometimes work (and sometimes don’t)… balancing that is an art form…
AND, as always, the wonderful and talented stylists and photographers who make the ideas real and even better than you had originally dreamed.
Preparation, joy and respect have proven a good recipe for fashion art direction and collaboration. I feel incredibly lucky for this portfolio.
