Relaunching a leather brand for the modern audience.
Labrado Leather was a brand that had lost traction with its TV audience in 2017. After the network decided to give the hand-tooled, artisan made leather goods another shot, the brand needed a fresh image.
Previous to this launch the brand had focused on a juxtaposition of modern urban aesthetic with its unique boho textures. We decided to break with that and embrace the origins of the old world techniques used to make these great pieces.
Central to the vibe is that open air market feel where travelers could buy these bags straight from the leather workers. It adds a nod to the authentic nature of their craftsmanship as well as underlining the value these bags and this brand innately has.
Photography: Keenan Blaisdell
Styling: Morgan Potter
Video: Andrew McNally
Editor: Jim Jaeger
