About
My role on the Rotterdam campaign was as Senior Art Director. I designed the elements in the style guide, my design team executed the below assets.
The Rotterdam Watch Parties were held at a venue that featured a giant King Kong statue. I worked with a local fashion designer to make a large scale version of our refraction jersey. Ultimately the garment was about 4 yards of fabric.
V1VX
As the primary creative lead for the V1VX Valorant rebranding initiative, I pioneered a strategic visual identity that harmonized talent security with aggressive brand growth. Recognizing the unique digital safety challenges faced by our competitive female roster, I engineered a high-engagement creative solution: blending in-game agent lore with player personas to create a proprietary comic book ecosystem. This initiative not only shielded our athletes from targeted online vulnerability by replacing real-world likenesses with stylized avatars, but it also established a distinct, highly marketable aesthetic that drove exceptional audience engagement across all digital touchpoints.
We were incredibly proud of our women’s team and the ownership to fund this important endeavor.
